MADE.COM takes on the high street to offer great original furniture design at affordable prices. It has recently turned its customers’ homes into its showrooms with the launch of its own social network. I was asked to be a part of this network and have MADE.COM photograph their gorgeous Dhurries Trek Wool Rug in my lounge and have other parts of my home featured (plus a couple of mug shots unfortunately!)
This new online community called MADE Unboxed (www.made.com/unboxed) launched last month and continues the brand’s trail of innovation in the interiors market. Unboxed enables people to connect with existing MADE customers in their own neighbourhood, take a virtual house tour and even meet face to face to see how they’ve styled their MADE products. Visitors to Unboxed can search by area or for a specific product to see who has purchased what in their neighbourhood.
Chloe Macintosh, MADE.COM Co-Founder and Creative Director, said: “Unboxed contextualises our products without the need for costly lifestyle shoots or high street shops, which ultimately the customer would pay for. But more than that, Unboxed demonstrates ‘collaborative consumption’ a movement empowering consumers to take inspiration from each other.
“We tested the idea at Salone del Mobile in April, using four of our customer’s Milan apartments as exhibition space to showcase our new collections and the response was overwhelming. People not only want to see products in a real life situation, but more than ever we are fascinated by how others have decorated their homes…”
This is the latest investment in innovation for the brand that was one of the first e-tailers to bridge the gap between online and offline with its showrooms in Notting Hill and Leeds; undergo a trial with digital tagging service CloudTags within its London showroom and also launch an augmented reality app enabling customers to view its products within their homes.
I’ve been really impressed with the quality and service of MADE.COM and awaiting the delivery of a LULU footstool in Pisa Grey over the next couple of weeks. Will be Instagramming about it’s arrival… Follow my Instagram and Twitter feeds @onesugarplease.
For more information on MADE.COM please email firstname.lastname@example.org