design, good

gNappies Gentle Giants gPants


As a soon-to-be Mummy, I’ve loved preparing for the arrival of my little one. My thrifty eco-conscious nature has been looking at ways to make sure my baby not only has the best, most natural start but that money is saved. Making less impact on the environment and saving money long-term by using reusable/washable nappies are two huge positives for me. It’s been nice to discover the brand gNappies, Co-Founded by Kim Graham-Nye, not only offering these positives, but also proactively doing social good collaborating with Every Mother Counts charity Founder Christy Turlington Burns to launch Gentle Giants gPants.

“Every Mother Counts was born out of a need to improve maternal health and reduce preventable maternal deaths. We know we can’t do this work on our own, so we welcome partners like gNappies with visionaries like Kim and Jason who are committed, as we are to making pregnancy and childbirth safe for every mother,” said Christy Turlington Burns

gNappies pairs both patterned and coloured soft cotton covers with disposable inserts that are compostable (wet ones only). They are Cradle to Cradle Certified™ Silver — a mark trusted around the world for ecologically intelligent design, and also certified B Corporation which uses the power of business to solve social and environmental problems.

The gNappies Gentle Giants gPants features a sweet bold unisex print of mama and baby elephants, inspired by the beauty of Tanzania and the mothers and babies there.

“Both teams share a love of Africa, and elephants are close to my heart, so the design direction took shape immediately,” said Kim-Graham-Nye. “We then layered in the Every Mother Counts colour palette and worked on keeping it both gender neutral and appropriate for newborns through toddlers,” she said.

Gentle Giants gPants are sold through websites and retailers worldwide at £17.95, and with every Gentle Giants gPants sold, gNappies will donate 50% of profits to Every Mother Counts’ portfolio of programs, which address three critical barriers to maternal health care around the world: lack of education, transportation and supplies. It won’t be long before my little one will be wearing the Gentle Giants GPants – completely oblivious to the benefits!

Print featured in photo by Ben Javens.


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